Men's Health Magazine was originally founded in 1987 and focused mainly on men's health. Today, focuses on all aspects of life of men, including nutrition, relationships, sexuality, fitness and lifestyle, as well as other areas. It is published by Rodale, Inc., in Emmaus, Pennsylvania. It is the largest and best-selling magazine Men's "brand", with 38 editions being published worldwide and 12 million monthly readers. Its monthly circulation of 1.85 million, its website also has about 40 million visits per month.
Originally conceived as a health magazine, today, the magazine focuses on all aspects of life of men, including financial fashion, and even aspects of travel and, of course, relationships. He is nominated for eight awards from the national magazine, and is an important source of information for men who only want to "be in the know" about the latest trends in the life of men and solutions to problems.
Editor in Chief David Zinczenko has been at the forefront of the magazine since 2000, with the magazine and circulation growth of 30% in that time. The volume of ad pages has also grown from 700 pages to 1150 pages. Under the leadership of Zinczenko, something changed his mind, he began to focus on celebrities and athletes exclusively as its cover "models". Zinczenko was named Editor of the Year by Adweek magazine in 2008.
Men's Health has been involved in the fight against childhood obesity too, with the launch of the initiative FitSchools in 2007. With this initiative, health, fitness and nutrition experts will select schools and the review of school lunch and physical fitness programs at the school. Its now set FitSchools The Foundation is a nonprofit organization that seeks to end childhood obesity and get children interested in an active lifestyle in the form.
In November 2008, the magazine Men's scored a major coup when it became then President-elect Barack Obama on its cover. As one executive said, "He's the prototype man Men's Health: success, a good father, good husband." This is one focus, in fact, that sets Men's Health, apart from many other "type magazines in the market. The focus is on the whole man, not only in developing large muscles, or the superficial. Fitness and health are of course also there, but they constitute only part of the image, not all of it.
However, it has earned some criticism because the magazine focuses heavily on the so-called "perfect body". This has led some commentators to assume that will make men worry about their physical appearance more like that harder training to the point of injury, develop eating disorders, and too obsessed with their physique in general.
Anyway, this good performance, which won Best Artist of the Journal of the decade of the Cappell Circulation Report in 2007 and remains the name of "best of" lists on an annual basis, is clearly not going anywhere . With its focus on the "whole person" not just look like the gym or sexuality, is still dominant, thoughtful choice in the kiosk of men everywhere.
